The paper offers evidence that WeChat has functioned as an efficient platform for sojourners to develop diverse types of social capital and promote well-being in an intercultural setting. Practically, these obtained results can be beneficial to the understanding the dynamics of how social media may potentially impact students’ social connectedness and life quality.Īlthough WeChat has become the most prevalent social networking site in Mainland China, the social and psychological implications of the emerging technology are not completely understood. Theoretically, the research is an initial study contributing to the existing social media literature on evaluating the effects of WeChat use on social capital and well-being. Furthermore, both bonding and maintained social capital mediate the relationship between WeChat use and these two well-being outcomes. Additionally, a path model demonstrates that bonding social capital is positively related to life satisfaction and negatively related to the sense of loneliness. The correlation analysis results indicate that the intensity of WeChat use is positively correlated with bridging, bonding, and maintained social capital. The purpose of this paper is to explore how the intensity use of WeChat is associated with perceived social capital and psychological well-being factors among Chinese international students in Germany.īased on an online survey data collected from 212 Chinese international college students in Germany, correlation analysis and structural equation modeling were sequentially implemented to deal with the research questions.
It applies the above theories to CSNs and advances CSNs research by taking into consideration both personal and environmental factors (follower participation motivation and perception of information quality), and the interaction effects of the two on individual behavior.
This study enriches and extends the studies on the theories of customer engagement and social cognitive theory. The second interaction effect, between the extrinsic motivator and perceived usefulness, was also found to be statistically significant. One significant interaction effect was found: the effect of perceived entertainment on fan engagement behavior was manifested to a greater extent when followers’ participation aimed for intrinsic motivator. Environmental factor (perception of information quality: perceived usefulness as well as perceived entertainment) was a significant factor in determining followers' proclivity to engage in CNSs. Personal factor such as follower participation motivation (intrinsic and extrinsic motivator) was found to be significant predictor of fan engagement behavior. The study identifies the impact of personal motivators (follower participation motivation), environmental antecedents (perception of information quality) and individual behavior (fan engagement behavior and stickiness) on CSNs and examines the interaction relationship between the follower participation motivation and perception of information quality.ĭata collected from 392 valid questionnaires from WeChat Official Account users were analyzed by structural equation modeling.
Drawing upon the social cognitive and customer engagement theories, this study investigates how individuals’ simple follow, purely aiming for information but with little contribution, could affect fans behavior and make them engage in company social network (CSN).
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